Pharmaceutical Companies
"An illuminating look at the do's and
don'ts of effectively communicating
clinical trial results"
Ian Talmage
Held senior positions in major companies based in the UK, US, Sweden, Switzerland, The Netherlands and Germany
"Weaving together all the threads in
a seamless how-to guide for pharma-
ceutical product managers"
David Spencer, PhD, Chief Operating Officer
Biolex Inc.
Pittsboro, North Carolina, USA
"Should be on every marketing
manager's and sales director's desk"
Günter Böttner, Managing Director
Böttner Consulting
Neuss, Germany
"Very articulate - I also
use it as a reference book"
V. N. Product Manager
Pharma Company
Basel. Switzerland
Media for the Healthcare Industry
"Excellent reading, based on very good
research. Has the potential to become
a reference book for marketers"
Andreas Guhl, MD, PhD, Editor
Health & Sales
Munich, Germany
"Great real-world examples,
very useful to any marketer"
Peter Stegmaier, Editor
Pharma Relations
Bonn, Germany
"Here's the know-how for the successful
communication of trial results"
Christian Sachse, Editor
PM Report
Berlin, Germany
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Professional Service Firms: Marketing
"A book that enriches and enhances
professional know-how in
healthcare communication"
Günter Käfer,
Chief Executive Officer Strategy
FGK Agency for Brand Communication
Düsseldorf, Germany
"Shows how to increase the value
of the brand and maximise return
on investment"
Mike Gibbs, Chief Executive Officer
Sherborne Gibbs
Birmingham, United Kingdom
Professional Service Firms: Medical
"Delivers the essentials
for success in
medical marketing"
Alain Rusterholtz, Director
Conseil d'Entreprises
Paris, France
"Simply
brilliant"
Martin Bornemann, MD
Bornemann Medical Writing
Langenfeld, Germany
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