"An illuminating look at the do's and
don'ts of effectively communicating
clinical trial results"
Held senior positions in major companies based in the UK, US, Sweden, Switzerland, The Netherlands and Germany
"Weaving together all the threads in
a seamless how-to guide for pharma-
ceutical product managers"
David Spencer, PhD, Chief Operating Officer
Pittsboro, North Carolina, USA
"Should be on every marketing
manager's and sales director's desk"
Günter Böttner, Managing Director
"Very articulate - I also
use it as a reference book"
V. N. Product Manager
Media for the Healthcare Industry
"Excellent reading, based on very good
research. Has the potential to become
a reference book for marketers"
Andreas Guhl, MD, PhD, Editor
Health & Sales
"Great real-world examples,
very useful to any marketer"
Peter Stegmaier, Editor
"Here's the know-how for the successful
communication of trial results"
Christian Sachse, Editor
Professional Service Firms: Marketing
"A book that enriches and enhances
professional know-how in
Chief Executive Officer Strategy
FGK Agency for Brand Communication
"Shows how to increase the value
Professional Service Firms: Medical
of the brand and maximise return
Mike Gibbs, Chief Executive Officer
Birmingham, United Kingdom
"Delivers the essentials
for success in
Alain Rusterholtz, Director
Martin Bornemann, MD
Bornemann Medical Writing