Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business
You as a marketing professional in a healthcare company
have the essential, raw ingredient: Scientific data.
You may just need a system to put it all together and start
converting data into sales - that's what you get with the book.
Its 22 chapters offer you knowledge on how to use medical research
results to maximize both healthcare benefits and product revenues
The illustrated book serves as a comprehensive guide -
accompanied by a CD ROM containing detailed Powerpoint
slides supporting each of the (over 300) techniques
that help you develop great ideas of your own.
In addition, the CD ROM contains 26 useful checklists
