Dr. Günter Umbach has worked as
a product manager, medical director
and marketing director in the
pharmaceutical industry.
As international brand team leader,
he was responsible for marketing
the clinical trial results of a
major cardiovascular brand.
He developed workshops to
train his colleagues to
effectively convert scientific
data into sales.
The team achieved the
highest revenue in the
history of the billion-Euro
product. |
|
He trains and advises medical and marketing
professionals in healthcare companies
that would like to strengthen
their market position.
His book helps marketers to tap
into the full commercial value of
clinical trial results and to
increase sales.
Using a stepwise approach
companies can capitalize
on trial results and create
additional return on investment.
Healthcare Marketing Dr. Umbach &
Partner is a management consulting
and marketing services firm working
in twelve countries
|
